Tuesday, July 31, 2007

EA CEO Says "We're boring people to death"

Reported by the Wall Street Journal (and covered by various other sites), Electronic Arts CEO John Riccitiello has come to the conclusion that "we're boring people to death... For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before."

Surprise...Surprise. All we see these days is the same old same. Only a select few seem to be new innovated ideas which will take design to new levels. To be honest its pretty bad to see the FPS genre re developed over and over. As well as RTS and Horror. There is much more to explore in all these genres. Even MMO's have got boring as its same old design elements and same game play. Where is the new stuff?

Nintendo Wii had PS3 & XBOX360 running for the hills. Nintendo are truly leaders in the fun design world. There games are new and exciting, plus very entertaining. So why have EA, Sony, Microsoft & SEGA stuck to the old routes.

Simple. Old routes are the safe routes. Nintendo are daring and dangerous, the rest just don’t want to jump into that fire just in case they loose money. That's all the industry is these days Money. The industry should be for development of new technology and game play. My previous article explaining how interactivity will be a big thing. It will. Players need to be involved more in the game.

I think we should take some advice off Nintendo. Keep It Fun & Original.

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