It's a bit of an interesting subject when I started to pick up the concept. Designers today like Will Wright all gather the block buster game hits from the simple things of life. Kids toys.
I had a good research and read of many mediums of kid toy rules and dynamics as well as visual aesthetics within the toys and pointed the direction of mediums of games. Giving the player the same speculation as for example "LEGO". A wide open variety world for the player to build and visually create as well as game play on a easy basis learning curve added.
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I hope you enjoy the presentation I’ve written and also any questions please post here. This has been written to help others explore there inner child and create new ideas, especially for the MMO market.